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	<title>Carrie Estok &#187; Degrassi Junior High</title>
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		<title>the kids from degrassi teach us a lesson about branding</title>
		<link>http://www.carrieestok.com/2009/07/09/the-snuggling-critic-oh-degrassi/</link>
		<comments>http://www.carrieestok.com/2009/07/09/the-snuggling-critic-oh-degrassi/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 20:31:32 +0000</pubDate>
		<dc:creator>Carrie</dc:creator>
				<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[celebrities]]></category>
		<category><![CDATA[life through my eyes]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[the snuggling critic]]></category>
		<category><![CDATA[Degrassi]]></category>
		<category><![CDATA[Degrassi High]]></category>
		<category><![CDATA[Degrassi Junior High]]></category>
		<category><![CDATA[Degrassi The Next Generation]]></category>
		<category><![CDATA[Linda Schuyler]]></category>
		<category><![CDATA[Ricky Schroder]]></category>
		<category><![CDATA[Silver Spoons]]></category>
		<category><![CDATA[Stephen Stohn]]></category>

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		<description><![CDATA[
The time was 1987. The place; Somerset, KY. I was a 13 year old dork with braces, an Olgilvie Home Perm and a few crazy dreams&#8230;

One of my dreams was to marry Ricky Schroder. We&#8217;d move to Hollywood and shack up in that swell mansion he lived in on &#8220;Silver Spoons.&#8221; Another was to publish [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.carrieestok.com/wp-content/uploads/2009/07/degrassi006.jpg" alt="" /></p>
<p>The time was 1987. The place; Somerset, KY. I was a 13 year old dork with braces, an <a href="http://www.youtube.com/watch?v=by4f3gdOI_U&#038;feature=related">Olgilvie Home Perm</a> and a few crazy dreams&#8230;</p>
<p><span id="more-101"></span></p>
<p>One of my dreams was to marry <a href="http://i50.photobucket.com/albums/f316/d15roh/rickyschroder.jpg">Ricky Schroder</a>. We&#8217;d move to Hollywood and shack up in that swell mansion he lived in on &#8220;<a href="http://www.tv.com/silver-spoons/show/495/summary.html">Silver Spoons</a>.&#8221; Another was to publish a best-selling novel. Never mind that I had no idea what I wanted to write about. But the dream that seemed the most doable was the dream of being on the Canadian hit &#8220;<a href="http://www.degrassi.ca/index.php">Degrassi Junior High</a>.&#8221; </p>
<p>Degrassi was a soap opera for kids. It was your typical &#8220;After School Special&#8221; fare, which then spun off into &#8220;<a href="http://www.tv.com/degrassi-high/show/8380/summary.html">Degrassi High</a>.&#8221; There I learned what to do in case of date rape, teenage pregnancy, parental death and the development of an eating disorder. Thanks, guys!</p>
<p>The thing I liked best about the Degrassi empire (I&#8217;m now totally caught up on <a href="http://www.ctv.ca/mini/degrassi2006/">Degrassi: The Next Generation</a>, now airing on The N) was that they never dumbed it down for teenagers. Young people aren&#8217;t dumb; they just act like it sometimes (and uh, so do adults). They can tell when they&#8217;re being treated like idiots. Now that I&#8217;m a mom I try to take the same approach. My 11 and 8 year olds aren&#8217;t ready to hear about abortion but you better believe they know how a baby is made &#8211; and how to keep that from happening. The creators and writers of Degrassi respected their audience and as a result, 35 year old chicks such as myself are still watching, all these years later. Their brand works. And yes, I&#8217;m still holding out hope that one day I&#8217;ll get my showbiz break in the halls of Degrassi Community School. Linda Schuyler and Stephen Stohn, I&#8217;m ready for my close up&#8230;</p>
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