Archive for the ‘branding’ Category
Tweet Tweet – Brand Building Through Twitter
Thursday, August 12th, 2010
I’ve been doing a ton of traveling lately (oh summer, I hardly knew ye…) and have fallen out of the habit of posting here. So, to get back in the habit, I thought I’d start by linking to posts I think are the bee’s knees. Here’s one for today from Marketingprofs, one of my favorite resources for social media news and stats.
Read “Building a Brand on Twitter: Here’s One New Way” to get some clever tips on doing just that.
P.S. If you’re not already, you can follow me on the ol’ Tweet machine: @cupcakie
Posted in branding | No Comments »
an open letter to jennifer aniston
Monday, September 21st, 2009
i don’t know why i’m obsessed with ms. aniston’s love life (or apparent lack thereof). i think i just have an inherent problem with anyone who obviously goes out of her way to assure us that “she’s just fine” every chance she gets. that said, here’s my open letter to jennifer aniston. consider it my community service for the month.
dear jen, let me first say that while i made a joke at your expense on my homepage, i think you might be ready to hear what i have to say. you may be rich and skinny but no one’s “just fine” all the time, no matter how many magazines you try to convince otherwise (lindsay and britney, i’m looking in your direction). i bet i’d like you a little more if you dropped the fembot act and admitted that you spent last weekend binging on pizza and ring dings while indulging in a molly ringwald film fest and petting your cat. it would make you real, and i wouldn’t feel so weird for doing it, too (note to self: buy more hot fudge).
Tags: bitter women, celebrity endorsements, facebook, fembot, jennifer aniston, twitter
Posted in branding, careerisms, celebrities, words of wisdom | No Comments »
you are judged by the company you keep
Wednesday, July 15th, 2009
It’s no secret that I’m more than a little obsessed with pop culture. I’m ok with the fact that I can spout off the names of all the Jolie/Pitt babies but I don’t know my kid’s social security number. I don’t mind that I can sing most any pop song recorded from 1974-2000 but I can’t remember what I wore yesterday. However, there are a few things I’d like to purge from my brain, including but not limited to every tune from the “Cocktail” soundtrack, a few tipsy evenings over the years and the entire existence of Jon and Kate Gosselin.
Tags: christian audigier, ed hardy, jon and kate plus eight, jon gosselin
Posted in brand positioning, branding, celebrities, words of wisdom | 3 Comments »
the kids from degrassi teach us a lesson about branding
Thursday, July 9th, 2009
The time was 1987. The place; Somerset, KY. I was a 13 year old dork with braces, an Olgilvie Home Perm and a few crazy dreams…
Tags: Degrassi, Degrassi High, Degrassi Junior High, Degrassi The Next Generation, Linda Schuyler, Ricky Schroder, Silver Spoons, Stephen Stohn
Posted in brand positioning, branding, celebrities, life through my eyes, television, the snuggling critic | 1 Comment »
stuff your piehole like a rockstar
Thursday, July 2nd, 2009
Denny’s just launched their new late-night Rockstar Menu. I got pretty excited when I heard that, mainly because I always wondered what Anthony Kiedis from The Red Hot Chili Peppers would taste like, but much to my chagrin, it’s the traditional diner fare that they’re talking about. The menu, which is available from 10 pm to 5 am, boasts such entrees as “The Sumwich,” created by Sum 41, “Band of Burritos,” from Good Charlotte, “After School Special,” courtesy of Gym Class Heroes and “Unstoppable Breakfast,” from Rascal Flatts. OK, so these bands aren’t exactly number one on my hit parade, but I applaud the concept.
Tags: Anthony Kiedis, Denny's, Red Hot Chili Peppers, RockStar Menu
Posted in branding, celebrities, restaurants | No Comments »
billy mays was a pitchman “with confidence!”
Monday, June 29th, 2009
I always thought Billy Mays was cool and kitschy; hey, he was so good at his job that he made me believe I couldn’t live without OxyClean (turns out he was right – that stuff really does work). It wasn’t until my eight year old daughter, Stella, became obsessed with him that I really started paying attention, though. Stella called herself “Billy Mays’ Number One Fan,” and I don’t think she was kidding. She referenced him at least 10 times a day, recorded every episode of “Pitchmen” and did a fantastic impression of him. She thought he was handsome and smart. Billy Mays made my little girl happy, and that made me happy, too.
Tags: Billy Mays, Ed McMahon, Farrah Fawcett, Megan Porter, Michael Jackson, Rian Thal, Steven Wells
Posted in branding, celebrities | No Comments »
michael jackson: the brand, the myth, the legend
Friday, June 26th, 2009
Michael Jackson was one of the most important men in my life from the time I was 8 until I was about 13. The “Thriller” video came out on December 2, 1983, almost a month before I turned 10, and I would sit in front of the TV for hours, waiting for MTV to play it again so I could memorize the zombie dance. We played the entire album at my birthday party; imagine 20 4th graders invading a pizza parlor and belting out the hits at the top of their lungs. I even saved up to buy a pair of red parachute pants because my mom thought they were tacky. His later behavior was absolutely strange and questionable, and even though my taste in tunes (and fashion) evolved, I always found joy in his music…
Tags: DJ Deejay, MMP
Posted in branding, celebrities, identity, words of wisdom | No Comments »
175 miles of billboards on the wall…
Tuesday, June 23rd, 2009
It’s a terribly long, dull drive down I-95 from Philadelphia to Murrells Inlet, SC. A “let’s leave at 5:30 am and drive all day by myself with my two kids,” kind of drive. The landscape is dotted by countless Cracker Barrels, truck stops, surly State Troopers and the occasional outlet mall. Oh, and a couple of billboards for this low-key joint called “South of the Border” that’s totally trying to fly under the radar…
Posted in advertising, brand positioning, branding, identity, photos by carrie estok, words of wisdom | 1 Comment »