Archive for the ‘brand positioning’ Category
you are judged by the company you keep
Wednesday, July 15th, 2009
It’s no secret that I’m more than a little obsessed with pop culture. I’m ok with the fact that I can spout off the names of all the Jolie/Pitt babies but I don’t know my kid’s social security number. I don’t mind that I can sing most any pop song recorded from 1974-2000 but I can’t remember what I wore yesterday. However, there are a few things I’d like to purge from my brain, including but not limited to every tune from the “Cocktail” soundtrack, a few tipsy evenings over the years and the entire existence of Jon and Kate Gosselin.
Tags: christian audigier, ed hardy, jon and kate plus eight, jon gosselin
Posted in brand positioning, branding, celebrities, words of wisdom | 3 Comments »
the kids from degrassi teach us a lesson about branding
Thursday, July 9th, 2009
The time was 1987. The place; Somerset, KY. I was a 13 year old dork with braces, an Olgilvie Home Perm and a few crazy dreams…
Tags: Degrassi, Degrassi High, Degrassi Junior High, Degrassi The Next Generation, Linda Schuyler, Ricky Schroder, Silver Spoons, Stephen Stohn
Posted in brand positioning, branding, celebrities, life through my eyes, television, the snuggling critic | 1 Comment »
175 miles of billboards on the wall…
Tuesday, June 23rd, 2009
It’s a terribly long, dull drive down I-95 from Philadelphia to Murrells Inlet, SC. A “let’s leave at 5:30 am and drive all day by myself with my two kids,” kind of drive. The landscape is dotted by countless Cracker Barrels, truck stops, surly State Troopers and the occasional outlet mall. Oh, and a couple of billboards for this low-key joint called “South of the Border” that’s totally trying to fly under the radar…
Posted in advertising, brand positioning, branding, identity, photos by carrie estok, words of wisdom | 1 Comment »