Archive for the ‘advertising’ Category
This is What Awesome Smells Like
Wednesday, February 17th, 2010
I am totally bananas over the copywriting team responsible for the latest Old Spice campaign. Let me just state that I have no idea if the people responsible for these magnificent creative accomplishments are male or female. I don’t know if they’re short and fat or tall and skinny or any combination in between. They might be gassy. They could have bad teeth. They could be vegan (just kidding, all you vegans out there!). It doesn’t matter. They’re awesome, and I want to spread my non-sexual, Old Spice-scented love for them all over the internets.
Posted in advertising, careerisms | 1 Comment »
175 miles of billboards on the wall…
Tuesday, June 23rd, 2009
It’s a terribly long, dull drive down I-95 from Philadelphia to Murrells Inlet, SC. A “let’s leave at 5:30 am and drive all day by myself with my two kids,” kind of drive. The landscape is dotted by countless Cracker Barrels, truck stops, surly State Troopers and the occasional outlet mall. Oh, and a couple of billboards for this low-key joint called “South of the Border” that’s totally trying to fly under the radar…
Posted in advertising, brand positioning, branding, identity, photos by carrie estok, words of wisdom | 1 Comment »