I’ve Got Something To Say To Realtors

September 8th, 2010

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Nope, it’s not a rant. It’s about increasing the visibility of your brand – YOU.

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Get Out The Crystal Ball: The Future of Public Relations and Social Media

August 16th, 2010

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Today’s featured story is one that’s near and dear to my professional heart. It’s about the future of public relations and social media, two things I’ve spent a ton of time studying and practicing. Hop on over to Mashable and check it out.

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Tweet Tweet – Brand Building Through Twitter

August 12th, 2010

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I’ve been doing a ton of traveling lately (oh summer, I hardly knew ye…) and have fallen out of the habit of posting here. So, to get back in the habit, I thought I’d start by linking to posts I think are the bee’s knees. Here’s one for today from Marketingprofs, one of my favorite resources for social media news and stats.

Read “Building a Brand on Twitter: Here’s One New Way” to get some clever tips on doing just that.

P.S. If you’re not already, you can follow me on the ol’ Tweet machine: @cupcakie

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How happy is the blameless vestal’s lot! / The world forgetting, by the world forgot

April 29th, 2010

Such a beautiful song for such a beautiful movie…

(Eternal Sunshine of the Spotless Mind – Andvari // Sigur Rós)

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Once, oh marvelous once, there was a rabbit who found his way home.

April 28th, 2010

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I’m a reader, and, I’d like to believe, a writer (I don’t think the desire to write makes me one, even though I get paid to do so). I’ve read countless books, most of them forgettable, but one stands out as the most important I’ve ever discovered. It’s The Miraculous Journey of Edward Tulane by Kate DiCamillo, and it’s about a bunny.

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Posted in life through my eyes, words of wisdom, writing | 1 Comment »

Ms. Estok Goes To New York

March 23rd, 2010

I’m quite excited for tomorrow. No, not because it’s Wednesday and someone will get kicked off American Idol (well, I’m sort of looking forward to that). Tomorrow I’m participating in a conference on Reputation Mangagement in NYC called “Social Reputation Management: Protecting and Strengthening Your Brand Across The Social Web.”

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Posted in reputation management | 1 Comment »

Last Night at The Church

February 26th, 2010

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I took the kids to their very first concert last night…

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Posted in Music, life through my eyes, philadelphia, photos by carrie estok | No Comments »

Oh, To Be Young Again. On Second Thought, Never Mind.

February 23rd, 2010

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My new favorite show is on MTV. WTF, man? This ain’t 1992.

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Posted in teen angst, television | No Comments »

Happy Eating Disorders Awareness Week (I Sure Hope There’s Cake)

February 22nd, 2010

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So this post is a little less about social media and pop culture and and marketing nerdiness I usually write about and a little more about a topic that’s near and dear to me for a few reasons. you can break out the violins if you want-that’s ok with me. I’m gonna hit you with something a little heavy for your Monday. Ready? Let’s do it.

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Posted in life through my eyes, words of wisdom | 2 Comments »

It’s a Jungle Out There, Tiger

February 19th, 2010

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In just over an hour, Tiger Woods is scheduled to make a statement regarding his recent sexual shenanigans, car crash incident and the future of his career in golf.

When will celebrities and their publicists ever learn?

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Posted in PR, celebrities, crisis management, reputation management | No Comments »