Last Night at The Church

February 26th, 2010

StVincent

I took the kids to their very first concert last night…

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Posted in Music, life through my eyes, philadelphia, photos by carrie estok | No Comments »

Oh, To Be Young Again. On Second Thought, Never Mind.

February 23rd, 2010

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My new favorite show is on MTV. WTF, man? This ain’t 1992.

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Posted in teen angst, television | No Comments »

Happy Eating Disorders Awareness Week (I Sure Hope There’s Cake)

February 22nd, 2010

edaw

So this post is a little less about social media and pop culture and and marketing nerdiness I usually write about and a little more about a topic that’s near and dear to me for a few reasons. you can break out the violins if you want-that’s ok with me. I’m gonna hit you with something a little heavy for your Monday. Ready? Let’s do it.

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Posted in life through my eyes, words of wisdom | 2 Comments »

It’s a Jungle Out There, Tiger

February 19th, 2010

922_sam-alexis-woods_with_tiger_woods_and_elin_woods

In just over an hour, Tiger Woods is scheduled to make a statement regarding his recent sexual shenanigans, car crash incident and the future of his career in golf.

When will celebrities and their publicists ever learn?

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Posted in PR, celebrities, crisis management, reputation management | No Comments »

This is What Awesome Smells Like

February 17th, 2010

I am totally bananas over the copywriting team responsible for the latest Old Spice campaign. Let me just state that I have no idea if the people responsible for these magnificent creative accomplishments are male or female. I don’t know if they’re short and fat or tall and skinny or any combination in between. They might be gassy. They could have bad teeth. They could be vegan (just kidding, all you vegans out there!). It doesn’t matter. They’re awesome, and I want to spread my non-sexual, Old Spice-scented love for them all over the internets.

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Posted in advertising, careerisms | 1 Comment »

an open letter to jennifer aniston

September 21st, 2009


i don’t know why i’m obsessed with ms. aniston’s love life (or apparent lack thereof). i think i just have an inherent problem with anyone who obviously goes out of her way to assure us that “she’s just fine” every chance she gets. that said, here’s my open letter to jennifer aniston. consider it my community service for the month.

dear jen, let me first say that while i made a joke at your expense on my homepage, i think you might be ready to hear what i have to say. you may be rich and skinny but no one’s “just fine” all the time, no matter how many magazines you try to convince otherwise (lindsay and britney, i’m looking in your direction). i bet i’d like you a little more if you dropped the fembot act and admitted that you spent last weekend binging on pizza and ring dings while indulging in a molly ringwald film fest and petting your cat. it would make you real, and i wouldn’t feel so weird for doing it, too (note to self: buy more hot fudge).

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Posted in branding, careerisms, celebrities, words of wisdom | No Comments »

titles are for books, not people

August 27th, 2009

My latest client is an organization called The CFO Alliance, which is a very nifty group of accounting and finance executives in eight markets across the country. Yes, those of you who know me are no doubt laughing out loud, as it’s no secret that I can’t add without using my fingers and I’ve never even attempted to balance my bank account, but hey, they didn’t hire me to do math, they hired me to develop a brand strategy, conceive a public relations and marketing plan and come up with some brilliant content for their upcoming online community. Get ready, CFOs! continue reading…

Posted in careerisms, words of wisdom | 1 Comment »

you are judged by the company you keep

July 15th, 2009

It’s no secret that I’m more than a little obsessed with pop culture. I’m ok with the fact that I can spout off the names of all the Jolie/Pitt babies but I don’t know my kid’s social security number. I don’t mind that I can sing most any pop song recorded from 1974-2000 but I can’t remember what I wore yesterday. However, there are a few things I’d like to purge from my brain, including but not limited to every tune from the “Cocktail” soundtrack, a few tipsy evenings over the years and the entire existence of Jon and Kate Gosselin.

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Posted in brand positioning, branding, celebrities, words of wisdom | 2 Comments »

the kids from degrassi teach us a lesson about branding

July 9th, 2009

The time was 1987. The place; Somerset, KY. I was a 13 year old dork with braces, an Olgilvie Home Perm and a few crazy dreams…

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Posted in brand positioning, branding, celebrities, life through my eyes, television, the snuggling critic | 1 Comment »

life through my eyes: fashion show

July 8th, 2009

I’m a busy bee today so instead of “telling,” I’m “showing.” Here are a few fashion shots I’ve taken that I’m quite fond of. Enjoy!

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Posted in Photos, fashion, life through my eyes, photos by carrie estok | 3 Comments »