About
Carrie is an accomplished reputation manager, writer and branding professional with over 15 years of highly successful national consumer brand experience. Well-versed in all aspects of marketing strategy, social media, content creation and identity development, she has a track record of increasing name recognition and audience awareness. Carrie’s proven creative talent in producing effective promotional strategies and events coupled with her intuitive understanding of consumer behavior and pop culture trends have achieved killer results for a wide variety of clients.
“She’s got moxie” is Carrie’s slogan; she’s creative, resourceful, spunky and driven. An insomniac, she gets many of her best ideas late at night while watching strange but wonderful TV programs and eating cereal. She’s a natural leader and doesn’t accept “no” for an answer, compassionate and sensitive to those around her and is always thinking at least three steps ahead. In short, she’s a gal you want on your team.
In her rare but precious free time Carrie enjoys writing, indulging in celebrity gossip, taking photos, dancing in dive bars, dreaming up playlists for every situation and spending time with her family. She’s currently working on a very cool new project for the youth market that will probably rock their worlds and just might tell you about it if you ask her nicely.
talk is cheap; here are some brands Mrs. Estok has worked with in a marketing, public relations or content capacity:
online and new media
yelp.com
cities2night.com
achievenext.com
gobyo.com
questionsense.com
fashion
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a pea in the pod
motherhood maternity
mimi maternity
sailor jerry clothing
art in the age of mechanical reproduction
g-mart
loda ioda
glenda geis designs
beauty
tabu salon & spa
buta (hair product launch)
fringe salon
consumer products
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sailor jerry rum
waverly fabrics and home fashions
publishing
bantam doubleday dell (now random house, inc.)
daily candy
philadelphia style magazine
inked magazine
mccalls magazine
uwishunu.com
aroundphilly.com
perspectives (the professional journal of the renfrew center foundation)
“the evil empire”
advertising
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gyro worldwide advertising
tbwa/chiat/day advertising
special events
the cfo alliance
80hd productions
business to business
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broder bros., co. (wholesale apparel manufacturer and distributor whose brands include adidas, Champion, Columbia, Nike, Izod, Alternative Apparel, American Apparel, Bella, Alpha Shirt, Hyp and more)
not for profit
ssis (starting school in style)