Ms. Estok Goes To New York
I’m quite excited for tomorrow. No, not because it’s Wednesday and someone will get kicked off American Idol (well, I’m sort of looking forward to that). Tomorrow I’m participating in a conference on Reputation Mangagement in NYC called “Social Reputation Management: Protecting and Strengthening Your Brand Across The Social Web.”
This one-day conference is focusing on social media’s impact on brands and consumer perception and will address such topics as:
- What are the best case studies of how leading brands manage their reputation?
- What are the leading insights and tactics to integrate Search Engine Optimization (SEO) with Social Marketing?
- What are the most effective technologies/tools to help you listen, monitor, optimize, and engage via social media/social networking and SEO?
- How has crisis management changed as a result of real-time social communications such as Twitter and Facebook?
- How do leading brands organize themselves for optimal reputation management?
- How are the best organizations actively listening and participating in social conversations?
- What is the role of employees in strengthening your brand across the social web?
- How do you manage the challenge of effectively representing both your personal and business identities on the social web?
I’d be going even if I weren’t moderating a roundtable. What, you ask, am I going to be discussing? Why, I’ll tell you! My topic is “People Are Talking About You…But What Are They Saying? How To Be A Part Of The Consumer Conversation.” Neat, right? I think so! Click here to check out the list of sponsors; it’s impressive.
There’s still time to register, so if you’re going to be all up in New York tomorrow, I highly recommend you check it out. There will be speakers and moderators from companies both large and small across all sectors. If you’re passionate about protecting your brand (or doing better work for your clients), you owe it to yourself to attend.
Hope to see you there!
Location: City University of New York Graduate Center
Time: 8:00 AM-1:00 PM
Location: CUNY Graduate Center; 365 Fifth Avenue; New York, NY 10016
Registration Fee: $195
tags: #BDI, PR, Public Relations, reputation management, SEO