This is What Awesome Smells Like
I am totally bananas over the copywriting team responsible for the latest Old Spice campaign. Let me just state that I have no idea if the people responsible for these magnificent creative accomplishments are male or female. I don’t know if they’re short and fat or tall and skinny or any combination in between. They might be gassy. They could have bad teeth. They could be vegan (just kidding, all you vegans out there!). It doesn’t matter. They’re awesome, and I want to spread my non-sexual, Old Spice-scented love for them all over the internets.
For more Old Spice goodness, scoot over to oldspice.com. The videos are hilarious; the execution of this campaign for a product that’s totally not aimed at me is totally impressive. Plus, the dude who stars in the commercials is the coolest (you can find him on Twitter at http://www.twitter.com/isaiahmustafa). Seriously; copy such as “Don’t smell like sunsets and baby powder. Smell like jet fighters and punching.” deserves a holiday or something. Or at least a trip on that boat or two tickets to that thing you love.
Chris Says: