the kids from degrassi teach us a lesson about branding
The time was 1987. The place; Somerset, KY. I was a 13 year old dork with braces, an Olgilvie Home Perm and a few crazy dreams…
One of my dreams was to marry Ricky Schroder. We’d move to Hollywood and shack up in that swell mansion he lived in on “Silver Spoons.” Another was to publish a best-selling novel. Never mind that I had no idea what I wanted to write about. But the dream that seemed the most doable was the dream of being on the Canadian hit “Degrassi Junior High.”
Degrassi was a soap opera for kids. It was your typical “After School Special” fare, which then spun off into “Degrassi High.” There I learned what to do in case of date rape, teenage pregnancy, parental death and the development of an eating disorder. Thanks, guys!
The thing I liked best about the Degrassi empire (I’m now totally caught up on Degrassi: The Next Generation, now airing on The N) was that they never dumbed it down for teenagers. Young people aren’t dumb; they just act like it sometimes (and uh, so do adults). They can tell when they’re being treated like idiots. Now that I’m a mom I try to take the same approach. My 11 and 8 year olds aren’t ready to hear about abortion but you better believe they know how a baby is made – and how to keep that from happening. The creators and writers of Degrassi respected their audience and as a result, 35 year old chicks such as myself are still watching, all these years later. Their brand works. And yes, I’m still holding out hope that one day I’ll get my showbiz break in the halls of Degrassi Community School. Linda Schuyler and Stephen Stohn, I’m ready for my close up…
tags: Degrassi, Degrassi High, Degrassi Junior High, Degrassi The Next Generation, Linda Schuyler, Ricky Schroder, Silver Spoons, Stephen Stohn
john b Says:
